The trust (PDHT) was newly formed, they required distinctive branding that not only was clear to understand, but was able to tie in with their most important find, the iron age shield found recently during an archeological dig.

The brand was challenged by its long name, that could, if not correctly developed, be lost on smaller devices; With the use of 2 weighted custom fonts and contrasting colours, a strong and recognisable logo was formed.

The typography was paired with a distinct, simplified shield icon, that contained unique markings and shape to ensure it retained a strong resemblance to the trust’s original, iron age shield.

Subsequently, the logo’s colours were able to form the basis of the website and all print material for the brand, being instantly recognisable upon first glance.